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#1 Industry Secret to Selling Your Home

3 MOST IMPORTANT TIPS IN ORDER

Ven Diagram

Most Important Steps

  • Price it Right (market determines price)
  • Prep it for Sale
  • Market it broadly
  • Understand and Watch the Market

Your Home’s Value is Not

  • What you paid for it
  • What you want to get
  • What you owe on it
  • What it appraised for
  • What the “Zestimate” is

Price it Right

  • Econ 101 = Supply & Demand
  • Don’t OVERCOMPLICATE it!
  • 5/5/5 Analysis of “comps”
  • Make buyers compete

Prepare For Sale

  • De-Clutter / Neutralize / De-Personalize
  • Update as needed:
    – Surface areas: paint / floors / counters
    – Brighten it up – light fixtures & bulbs
    – CLEAN IT! Make if spotless

Understand & Watch the Market

  • Feedback – “Do vs. Say”
  • Metrics Matter – # showings / # days
  • Be Pro-active / Don’t Chase
  • Speed is your Friend

Our Results

  • We sell properties 18% faster and for 5% more money than the average agent in Chicago.

Pricing Metrics

  • Showings & No Offers 3-6% Too high
  • Low Showings 6-12% off
  • Drive By’s Only = 12+% Off

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