#1 Industry Secret to Selling Your Home

Most Important Steps

• Price it Right (market determines price)
• Prep it for Sale
• Market it broadly
• Understand and Watch the Market

Your Home’s Value is Not

• What you paid for it
• What you want to get
• What you owe on it
• What it appraised for
• What the “Zestimate” is

Price it Right

• Econ 101 = Supply & Demand
• Don’t OVERCOMPLICATE it!
• 5/5/5 Analysis of “comps”
• Make buyers compete

Prepare For Sale

• De-Clutter / Neutralize / De-Personalize
• Update as needed:
  – Surface areas: paint / floors / counters
  – Brighten it up – light fixtures & bulbs
  – CLEAN IT! Make if spotless

Understand & Watch the Market

• Feedback – “Do vs. Say”
• Metrics Matter – # showings / # days
• Be Pro-active / Don’t Chase
• Speed is your Friend

Our Results

• We sell properties 18% faster and for 5% more money than the average agent in Chicago.

Pricing Metrics

• Showings & No Offers 3-6% Too high
• Low Showings 6-12% off
• Drive By’s Only = 12+% Off